JOYKU brand was created by two mothers who wanted to create simple, functional and inexpensive products for babies and parents.
Why JOYKU? In Indonesia ‘KU’ means ‘mine or my’. So then you can easily guess the meaning of our brand:)
Fabric and all ingredients used in making JOYKU products are natural and ethically sourced.
We decided not to outsource manufacturing of our swaddles and gourmets to big companies but rather hire individual tailors to be able to control quality of our products and create a job opportunity within our community.
We not only want to design functional pieces but also make a positive change to the world we live in and people around us through positive thinking and living by example.
We believe every little thing counts. If all of us can make a small positive change every day, the world around us will be brighter, cleaner and happier.